In the world of cakes, desserts, and baking, a new star is emerging on the horizon - the pink velvet cake. Pink velvet cake recipes are starting to gain significant traction, not only at popular bakeries like Crumbl but also from numerous online creators. This has led many to wonder: is pink velvet cake about to take over as the new red velvet cake?
First, let's understand what a velvet cake is. Velvet cakes, whether red or pink, are known for their soft, tender crumb and rich flavor. They typically have a velvety texture that melts in your mouth. Red velvet cake has long been a favorite, with its deep red color often achieved through the use of cocoa powder and red food coloring. It has a unique flavor profile that combines the sweetness of the cake with a hint of cocoa and a tangy undertone from buttermilk.
So, why is the lighter - hued pink velvet cake trending? One reason could be the aesthetic appeal. Pink is a color associated with femininity, sweetness, and celebration. In a world where food is as much about the visual experience as the taste, pink velvet cake offers an Instagram - worthy option. It stands out on social media platforms, attracting attention and inspiring others to try it. Additionally, the pink color can be achieved with less intense food coloring, which may appeal to those who are more conscious about additives in their food.
Now, let's walk through how to make a pink velvet cake at home. You'll need the following ingredients:
- 2 1/2 cups all - purpose flour
- 1 teaspoon baking powder
- 1/2 teaspoon baking soda
- 1/2 teaspoon salt
- 1 cup unsalted butter, softened
- 2 cups granulated sugar
- 4 large eggs
- 1 cup buttermilk
- 1 teaspoon vanilla extract
- Red and white food coloring (to achieve the pink color)
- 1/4 cup cocoa powder
Start by preheating your oven to 350°F (175°C). Grease and flour three 9 - inch round cake pans. In a medium bowl, whisk together the flour, baking powder, baking soda, and salt. Set this dry mixture aside.
In a large bowl, cream the butter and sugar together until light and fluffy. This usually takes about 3 - 5 minutes with an electric mixer. Add the eggs one at a time, beating well after each addition. Then, add the vanilla extract and mix thoroughly.
In a small bowl, combine the buttermilk, a few drops of red food coloring, and a few drops of white food coloring to get the desired pink shade. You can adjust the ratio of red to white until you achieve the perfect pink color. Also, mix the cocoa powder with a little bit of warm water to form a smooth paste.
Alternately add the dry ingredients and the pink buttermilk mixture to the butter - sugar - egg mixture. Start and end with the dry ingredients, mixing well after each addition. Be careful not to over - mix, as this can result in a tough cake. Finally, stir in the cocoa paste.
Pour the batter evenly into the prepared cake pans. Bake for about 25 - 30 minutes, or until a toothpick inserted into the center of the cake comes out clean. Let the cakes cool in the pans for a few minutes, then invert them onto wire racks to cool completely.
For the frosting, you can make a classic cream cheese frosting. You'll need:
- 8 ounces cream cheese, softened
- 1/2 cup unsalted butter, softened
- 4 cups powdered sugar
- 1 teaspoon vanilla extract
In a large bowl, beat the cream cheese and butter together until smooth. Gradually add the powdered sugar and vanilla extract, and beat until the frosting is light and fluffy.
Once the cakes are completely cooled, stack them on a cake plate, spreading a layer of frosting between each layer and on the top and sides of the cake. Decorate with some edible flowers or sprinkles for an extra touch.
In conclusion, pink velvet cake is definitely a trend to watch in the world of desserts and baking. Its unique color, combined with the delicious flavor of a velvet cake, makes it a great choice for any occasion. Whether you're a professional baker or a home cook, trying out this pink velvet cake recipe is sure to be a sweet success.

